INGE THERON (@THERONINGE)

If your Instagram feed has instantly been flooded by movies of men and women obtaining their faces slapped, pounded, and massaged in the name of magnificence, you've got Inge Theron to thank for that. The previous beauty writer Launched FaceGym, the therapeutic massage-focused facial bar beloved by celebs like Bella Hadid, Jasmine Tookes, and Lizzo